Leading UK optical retailer Optical Express will join more than a billion people around the world to participate in WWF’s Earth Hour at 8.30pm on Saturday 31st March 2012.
The number one provider of laser eye surgery in the UK currently employs over 2000 staff and will switch off all non-essential lights in buildings, clinical facilities and stores as well as signage during Earth Hour 2012. With over 100 locations in the UK alone and a 200 employee strong Glasgow based call centre, Optical Express hope to encourage staff and customers into thinking more about small steps they can take to save the planet.
Marketing Manager at Optical Express, Mary-Frances Kearney said, “We are delighted to be taking part in this global event to join the incredible amount of people, businesses and governments around the world in coming together to support the largest environmental event in history. It was an easy decision to make.”
“Corporate Social Responsibility is one of our core values and is firmly established in our company culture.”
Kearney further explained, “We are already planning ahead with senior management from our larger properties to oversee the logistics of switching off non-essential lighting for Earth Hour 2012, which includes neon lights in and around our properties. We see this as a positive step in demonstrating our commitment in doing what we can to protect our environment.”
Optical Express has pledged its business commitment through a dedicated website for this monumental event: www.earthhour.org
Optical Express will further communicate the Earth Hour message to its staff through their weekly newsletter and dedicated intranet site to inform not only those at work, but also encourage staff who will be at home during Earth Hour to join in with their families.
Business support for the participation of Optical Express in Earth Hour is at every level from senior management through to our clinical staff and administrative staff.
Mary-Frances Kearney concluded, “This is the first year for Optical Express to participate in Earth Hour and we will be keeping our focus on how we can further lend our support in 2013 with Earth Hour and on other environmental projects.”